{"id":111262,"date":"2017-07-08T11:31:40","date_gmt":"2017-07-08T08:31:40","guid":{"rendered":"http:\/\/indrama.gr\/v3\/?p=111262"},"modified":"2017-07-05T13:34:00","modified_gmt":"2017-07-05T10:34:00","slug":"%ce%bf%ce%b9-%ce%b4%ce%b7%ce%bc%ce%bf%cf%86%ce%b9%ce%bb%ce%b5%ce%af%cf%82-%ce%b7%ce%bc%ce%ad%cf%81%ce%b5%cf%82-%ce%b3%ce%b9%ce%b1-%cf%88%cf%8e%ce%bd%ce%b9%ce%b1","status":"publish","type":"post","link":"https:\/\/indrama.gr\/v3\/?p=111262","title":{"rendered":"\u039f\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c8\u03ce\u03bd\u03b9\u03b1"},"content":{"rendered":"<div class=\"story-intro story-text\">\n<p>\u03a4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03c4\u03b7\u03c2 \u03bd\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03ac\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03bb\u03b1\u03c6\u03c1\u03cd \u03c4\u03b7\u03bd 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\u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 Shopper \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1 \u03b7 IRI \u03c3\u03b5 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 2.000 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 (\u039c\u03ac\u03b9\u03bf\u03c2 &#8211; \u0399\u03bf\u03cd\u03bd\u03b9\u03bf\u03c2 2017), \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03c3\u03c4\u03b1 \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b1 317 \u03b5\u03c5\u03c1\u03ce, \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ac\u03bd\u03b4\u03c1\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u00ab\u03c3\u03c0\u03ac\u03c4\u03b1\u03bb\u03bf\u03b9\u00bb \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd\u03c4\u03b1\u03c2 332 \u03b5\u03c5\u03c1\u03ce \u03c4\u03bf\u03bd \u03bc\u03ae\u03bd\u03b1, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b5\u03c2 \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03c1\u03b1\u03c4\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2, \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03bd\u03b1 \u03ba\u03c5\u03bc\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 308 \u03b5\u03c5\u03c1\u03ce.<\/p>\n<p>\u03a4\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03c3\u03b5 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b1 \u03b2\u03ac\u03c3\u03b7 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u039a\u03c1\u03ae\u03c4\u03b7, \u03c3\u03c4\u03b1 346 \u03b5\u03c5\u03c1\u03ce, \u03b5\u03bd\u03ce \u03c3\u03c4\u03b7\u03bd \u0391\u03c4\u03c4\u03b9\u03ba\u03ae \u03b7 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7, \u03c3\u03c4\u03b1 324 \u03b5\u03c5\u03c1\u03ce. \u03a4\u03bf \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 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\u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af. \u03a4\u03bf 67%, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b7\u03c2 IRI, \u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1.<\/p>\n<p>\u0392\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03ac\u03bc\u03b5\u03c4\u03c1\u03bf\u03c2, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b7 \u03b5\u03be\u03b5\u03cd\u03c1\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03cc \u03cc\u03c4\u03b9 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c4\u03b7\u03c2 IRI \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c4\u03c9\u03bd promo (\u03c3.\u03c3.: \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b9\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1) \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03bc\u03b9\u03c3\u03cc \u03c4\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf 22,3%, \u03b5\u03bd\u03b9\u03c3\u03c7\u03c5\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03c4\u03ac 9,6%.<\/p>\n<p>\u03a4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 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\u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b7\u03bb\u03b9\u03ba\u03af\u03b1, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 55-64 \u03b5\u03c4\u03ce\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf \u03c0\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03c3\u03c4\u03b1 368 \u03b5\u03c5\u03c1\u03ce, \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd 354 \u03b5\u03c5\u03c1\u03ce \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd 45-54 \u03b5\u03c4\u03ce\u03bd. \u0391\u03c1\u03ba\u03b5\u03c4\u03ac 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\u03cc\u03c4\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b9\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1, \u03b5\u03bd\u03ce \u03c4\u03bf 47% \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03bc\u03ad\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03ce\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b7\u03c2 IRI, \u03bf\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c8\u03ce\u03bd\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03a0\u03b1\u03c1\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae (\u03c4\u03bf \u03b1\u03c0\u03cc\u03b3\u03b5\u03c5\u03bc\u03b1), \u03c4\u03bf \u03a3\u03ac\u03b2\u03b2\u03b1\u03c4\u03bf \u03ba\u03b1\u03b9 \u03b7 \u0394\u03b5\u03c5\u03c4\u03ad\u03c1\u03b1.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03c4\u03b7\u03c2 \u03bd\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03ac\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03bb\u03b1\u03c6\u03c1\u03cd \u03c4\u03b7\u03bd \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 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