{"id":113110,"date":"2017-09-14T18:27:01","date_gmt":"2017-09-14T15:27:01","guid":{"rendered":"http:\/\/indrama.gr\/v3\/?p=113110"},"modified":"2017-09-13T14:31:10","modified_gmt":"2017-09-13T11:31:10","slug":"%ce%b7-%ce%b4%ce%b9%ce%b1%cf%86%ce%ae%ce%bc%ce%b9%cf%83%ce%b7-%cf%83%cf%84%ce%b1-%cf%87%cf%81%cf%8c%ce%bd%ce%b9%ce%b1-%cf%84%ce%b7%cf%82-%ce%ba%cf%81%ce%af%cf%83%ce%b7%cf%82","status":"publish","type":"post","link":"https:\/\/indrama.gr\/v3\/?p=113110","title":{"rendered":"\u0397 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03c1\u03af\u03c3\u03b7\u03c2"},"content":{"rendered":"<section id=\"section-0\" class=\"section\">\n<div class=\"section-box\">\n<div class=\"section-contents\">\n<div class=\"section-screen row\">\n<div class=\"w10 section-gtr\">\n<div>\n<p>\u0388\u03bd\u03b1\u03bd \u03ac\u03bd\u03b9\u03c3\u03bf \u03b1\u03b3\u03ce\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03c1\u03af\u03c3\u03b7 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 8 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u00ab\u03b5\u03cd\u03ba\u03bf\u03bb\u03bf\u00bb \u03b8\u03cd\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03cd\u03c6\u03b5\u03c3\u03b7\u03c2. H \u03b4\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u00a0\u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u00a0\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03b5\u03c0\u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03c0\u03b1\u03c1\u03ac\u03c0\u03bb\u03b5\u03c5\u03c1\u03b7 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03c1\u03c1\u03af\u03ba\u03bd\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2.<\/p>\n<div class=\"fb-quote fb_iframe_widget\" data-layout=\"quote\"><\/div>\n<p>\u039c\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bc\u03bc\u03b5\u03c3\u03b7\u03c2 \u03c6\u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, \u03c4\u03b7\u03bd \u03b5\u03ba\u03c4\u03cc\u03be\u03b5\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b5\u03c1\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03b5\u03b9\u03c3\u03bf\u03b4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03bb\u03ad\u03bf\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c6\u03c9\u03bd\u03ae\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u039c\u039c\u0395. \u038c\u03c7\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 online media. \u03a3\u03c4\u03bf digital \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ac \u03ba\u03bf\u03b9\u03bd\u03ac. \u0397 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae\u03c2 &#8220;\u03b5\u03c0\u03ad\u03bb\u03b1\u03c3\u03b7&#8221; \u03c4\u03bf\u03c5 \u0394\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5, \u03c3\u03b7\u03ba\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03b1\u03bd \u03ba\u03b1\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03bf\u03bb\u03cd \u03b4\u03c1\u03cc\u03bc\u03bf \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bd\u03cd\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03b5\u03c1\u03ad\u03bd \u03c4\u03bf\u03c5 internet.<\/p>\n<p>\u0397 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u03c3\u03c4\u03b1 \u039c\u03ad\u03c3\u03b1 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf 2008 \u03b1\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 70% \u03b5\u03bd\u03ce \u03b7 \u03bc\u03b9\u03ba\u03c1\u03ae, \u03b1\u03bd\u03b5\u03c0\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7, \u03c4\u03cc\u03c3\u03bf \u03c4\u03bf 2016 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b1\u2019 \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2017, \u03b3\u03b5\u03bd\u03bd\u03ac \u03c3\u03c5\u03b3\u03ba\u03c1\u03b1\u03c4\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b9\u03c3\u03b9\u03bf\u03b4\u03bf\u03be\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<p>\u039c\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b5\u03be\u03ae\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2:<\/p>\n<p><strong>\u03b1. \u03a4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u03c3\u03c4\u03bf internet (+12,7 % \u03c4\u03bf 2016),<\/strong><\/p>\n<p><strong>\u03b2. \u03a4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c1\u03b3\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03bf\u03c3\u03ae\u03bc\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03c3\u03c4\u03b1 \u039c\u03ad\u03c3\u03b1<\/strong><\/p>\n<p><strong>\u03b3. \u03a4\u03b7 \u03b4\u03b9\u03cc\u03b3\u03ba\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ac\u03bd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2 \u03ae \u03ac\u03bb\u03bb\u03c9\u03bd \u03bd\u03ad\u03c9\u03bd \u03ba\u03bb\u03ac\u03b4\u03c9\u03bd<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"section-1\" class=\"section section-cover\">\n<div class=\"section-box\"><\/div>\n<\/section>\n<section id=\"section-2\" class=\"section\">\n<div class=\"section-box\">\n<div class=\"section-contents\">\n<div class=\"section-screen row\">\n<div class=\"w10 section-gtr\">\n<div>\n<h1>\u0397 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae 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\u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03bf\u03af \u03b8\u03b9\u03b1\u03c3\u03ce\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03b4\u03cc\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2 value for money, \u03c4\u03b1 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b5\u03b3\u03b3\u03c5\u03ce\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c6\u03c1\u03ad\u03c3\u03ba\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03bf\u03c2, \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03bd\u03b1 \u03ba\u03b1\u03b8\u03af\u03c3\u03c4\u03b1\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2 \u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03c1\u03cc\u03c3\u03b9\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03ba\u03c5\u03b2\u03ad\u03c1\u03bd\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b6\u03b7\u03c4\u03b5\u03af \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b1\u03bd\u03bf\u03c1\u03b8\u03cc\u03b4\u03bf\u03be\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03ba\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03b4\u03b9\u03b1\u03c1\u03ba\u03bf\u03cd\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03c1\u03af\u03c3\u03b7\u03c2, \u03c5\u03b3\u03b9\u03b5\u03af\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2, \u03b5\u03b9\u03c3\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u00ab\u03ba\u03b1\u03b9\u03bd\u03ac 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\u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03b1\u03b8\u03bc\u03bf\u03cd\u03c2 \u03b5\u03b8\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bc\u03b2\u03ad\u03bb\u03b5\u03b9\u03b1\u03c2 \u03b8\u03b1 \u03b4\u03b9\u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03c5\u03c3\u03c4\u03b1\u03b8\u03b5\u03af \u03c3\u03c4\u03b7 \u0393\u0393\u0395\u0395. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c4\u03cc\u03c3\u03bf \u03bf\u03b9 \u03b5\u03ba\u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf\u03b9 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 (media agencies) \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u039c\u03ad\u03c3\u03b1 \u03b1\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03c1\u03b5\u03b2\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c0\u03af\u03bf, \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03b5\u03bd\u03c4\u03b5\u03bb\u03ce\u03c2 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03bf\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b1 \u03b8\u03b5\u03c9\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c5\u03b8\u03b5\u03af\u03b1 \u03c3\u03cd\u03b3\u03ba\u03c1\u03bf\u03c5\u03c3\u03b7 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c4\u03ac\u03be\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03b8\u03bd\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd \u03b4\u03b9\u03ba\u03b1\u03af\u03bf\u03c5 \u03c0\u03b5\u03c1\u03af \u03b5\u03bb\u03b5\u03c5\u03b8\u03b5\u03c1\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd.<\/p>\n<p><strong>&#8211; \u03a4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf \u03c4\u03b7\u03c2 \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c6\u03b7\u03bc\u03b5\u03c1\u03af\u03b4\u03c9\u03bd<\/strong><\/p>\n<p><strong>&#8211; \u03a4\u03b7\u03bd \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03bd\u03ad\u03bf\u03c5 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03c4\u03b7\u03bb\u03b5\u03b8\u03ad\u03b1\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03ba\u03c1\u03bf\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u00ab\u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b7 \u03bd\u03bf\u03b8\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2\u00bb<\/strong><\/p>\n<p><strong>&#8211; \u03a4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03bc\u03b7\u03c4\u03c1\u03ce\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03c6\u03b5\u03c1\u03b5\u03b9\u03b1\u03ba\u03bf\u03cd \u03a4\u03cd\u03c0\u03bf\u03c5 \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03bd \u03c0\u03bb\u03ae\u03c1\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c4\u03ac\u03be\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03c1\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c6\u03b5\u03c1\u03b5\u03b9\u03b1\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2<\/strong><\/p>\n<p><strong>&#8211; \u03a4\u03b7 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\u03b5\u03c5\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c0\u03c1\u03c9\u03c4\u03bf\u03c4\u03c5\u03c0\u03af\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c3\u03ad\u03c1\u03b2\u03b9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bd, \u03bd\u03b1 \u03b1\u03ba\u03bf\u03cd\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b4\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03ac \u03c4\u03bf\u03c5\u03c2. \u039c\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03b7 \u03bd\u03ad\u03b1 \u03c4\u03ac\u03c3\u03b7, \u03c4\u03bf programmatic, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c9\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03b4\u03b9\u03b5\u03af\u03c3\u03b4\u03c5\u03c3\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03bf\u03c5 60% (\u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03bb\u03ad\u03b3\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03ac \u03c4\u03bf 15%), \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ae\u03b4\u03b7 \u03bf\u03b9 \u03ce\u03c1\u03b9\u03bc\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03c9\u03bd \u0397\u03a0\u0391 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7\u03c2 \u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03b1\u03c5\u03c4\u03ae\u03bd \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"section-5\" class=\"section\">\n<div class=\"section-box\">\n<div class=\"section-contents\">\n<div class=\"section-screen row\">\n<div class=\"w10 section-gtr\">\n<div>\n<h1>\u0395\u03cd\u03c6\u03bf\u03c1\u03bf \u03ad\u03b4\u03b1\u03c6\u03bf\u03c2 \u03c4\u03bf \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc\u00a0\u03ba\u03b1\u03b9 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b3\u03b5\u03bd\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/h1>\n<p>\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03c4\u03ad\u03bb\u03b5\u03c7\u03bf\u03c2 media agencies \u03ae \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03c1\u03bf\u03c4\u03b5\u03af \u03c4\u03b1 \u039c\u039c\u0395 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5<strong>\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc, \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc, \u03c0\u03c1\u03c9\u03c4\u03bf\u03b3\u03b5\u03bd\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/strong>. \u039c\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u00a0<strong>CNN Greece<\/strong>\u00a0\u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b5\u03ba\u03b4\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 digital \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03ad\u03b2\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7, \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae, \u03c4\u03b7\u03bb\u03b5\u03b8\u03b5\u03b1\u03c4\u03ae \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c9\u03c2 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03b5\u03c0\u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf \u03b1\u03c0\u03bf\u03c4\u03ac\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1\u00a0<strong>fake news<\/strong>\u00a0\u03b5\u03bd\u03b1\u03bd\u03c4\u03af\u03bf\u03bd \u03c4\u03c9\u03bd \u03bf\u03c0\u03bf\u03af\u03c9\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03c4\u03b1 \u03b1\u03bd\u03c4\u03b1\u03bd\u03b1\u03ba\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.<\/p>\n<p>\u03a3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c0\u03b9\u03bf \u03ce\u03c1\u03b9\u03bc\u03b7 \u03b1\u03c0\u03cc \u03c0\u03bf\u03c4\u03ad. \u03a0\u03bb\u03b7\u03b3\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c7\u03c4\u03cd\u03c0\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03c1\u03af\u03c3\u03b7\u03c2, \u03b6\u03b1\u03bb\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b1\u03bb\u03bb\u03b5\u03c0\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03ba\u03b1\u03c4\u03b1\u03ba\u03cc\u03c1\u03c5\u03c6\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03ad\u03c4\u03bf\u03b9\u03bc\u03b7, \u03b5\u03c5\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c6\u03bf\u03bc\u03bf\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03ac\u03c1\u03b5\u03b9 \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03b1 \u03c4\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03c9\u03bd \u03b5\u03c4\u03ce\u03bd\u2026 \u03a0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 \u03ac\u03bb\u03bb\u03bf \u03ba\u03bb\u03ac\u03b4\u03bf \u03c3\u03c4\u03bf \u03c4\u03c1\u03af\u03b3\u03c9\u03bd\u03bf\u00a0<strong>\u00ab\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u2013 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u2013 Media\u00bb<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"section-6\" class=\"section section-cover\">\n<div class=\"section-box\"><\/div>\n<\/section>\n<section id=\"section-7\" class=\"section\">\n<div class=\"section-box\">\n<div class=\"section-contents\">\n<div class=\"section-screen row\">\n<div class=\"w10 section-gtr\">\n<div>\n<h1>\u039c\u03b1\u03c1\u03af\u03b1 \u03a6\u03c9\u03c4\u03bf\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5, \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c4\u03c1\u03b9\u03b1 Initiative Greece<\/h1>\n<p>\u03a3\u03c5\u03b3\u03ba\u03c1\u03b1\u03c4\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b9\u03c3\u03b9\u03bf\u03b4\u03bf\u03be\u03af\u03b1 \u03b1\u03c0\u03bf\u03c0\u03bd\u03ad\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03ba.\u00a0<strong>\u039c\u03b1\u03c1\u03af\u03b1\u03c2 \u03a6\u03c9\u03c4\u03bf\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5, (\u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c4\u03c1\u03b9\u03b1 \u03c4\u03b7\u03c2 Initiative)<\/strong>\u00a0\u03b7 \u03bf\u03c0\u03bf\u03af\u03b1, \u03bc\u03b9\u03bb\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf\u00a0<strong>CNN Greece<\/strong>, \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7 \u03b1\u03bd\u03ac\u03ba\u03b1\u03bc\u03c8\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u03c4\u03bf 2017 \u03bb\u03cc\u03b3\u03c9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c1\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03bf\u03c3\u03ae\u03bc\u03bf\u03c5, \u03c4\u03b7\u03c2 \u03b5\u03bd\u03b4\u03c5\u03bd\u03ac\u03bc\u03c9\u03c3\u03b7\u03c2 \u03ae \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b5\u03be\u03c9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03b5\u03be\u03b1\u03b9\u03c4\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bb\u03b1\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u0394\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5. \u03a4\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c9\u03c2 \u03b1\u03bd\u03c4\u03af\u03b4\u03bf\u03c4\u03bf \u03c3\u03c4\u03b7\u03bd \u03b1\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1, \u03c4\u03b7 \u03c3\u03c4\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03ba\u03c1\u03af\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2; \u00ab\u0397 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\u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03c0\u03c1\u03bf\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03c4\u03b9\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03ba\u03b1\u03b9\u03c1\u03cc \u03c3\u03c4\u03bf \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc, \u03c4\u03bf video \u03ba\u03b1\u03b9 \u03c4\u03bf programmatic. \u0393\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u00a0<strong>\u03a6\u03c9\u03c4\u03bf\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5<\/strong>, \u03c4\u03b1 fake news \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b2\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9, \u03bf\u03cd\u03c4\u03b5 \u03ba\u03b1\u03bd \u03c4\u03b1 sites \u03c0\u03bf\u03c5 \u03c4\u03b1 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03bf\u03cd\u03bd \u03ad\u03c3\u03c4\u03c9 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03b1\u03c3\u03b9\u03b1\u03ba\u03ac. \u0399\u03b4\u03b1\u03bd\u03b9\u03ba\u03ac, \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u00ab\u03bc\u03cc\u03bd\u03bf \u03c4\u03b1 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 digital \u03bc\u03ad\u03c3\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03be\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c3\u03c4\u03b7\u03bd online \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03af\u03c4\u03b1\u00bb.<\/p>\n<h1>\u03a6\u03c9\u03c4\u03b5\u03b9\u03bd\u03ae \u0397\u03bb\u03b9\u03b1\u03ba\u03bf\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5, \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c4\u03c1\u03b9\u03b1 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\u03c3\u03c4\u03bf digital \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03cc\u03c4\u03b9 \u00ab\u03b1\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03ae\u03c1\u03c7\u03b5 \u03b8\u03b1 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03b5\u03c6\u03b5\u03cd\u03c1\u03bf\u03c5\u03bc\u03b5\u00bb, \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf 60% \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u2026 \u03b5\u03be\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 Google \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf FB, \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03be\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b5\u03b9\u03bd\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03c4\u03c9\u03bd \u03bd\u03ad\u03c9\u03bd \u03c3\u03c4\u03b5\u03bb\u03b5\u03c7\u03ce\u03bd \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b8\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ac\u03bd\u03bf\u03b9\u03be\u03b7 \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf, \u03b5\u03bd\u03ce \u03b1\u03c0\u03bf\u03b8\u03b5\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf programmatic \u03c9\u03c2 \u00ab\u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c3\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03ce\u03bd \u03b4\u03b9\u03b5\u03b8\u03bd\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\u00bb.<\/p>\n<section id=\"section-16\" class=\"section\">\n<div class=\"section-box\">\n<div class=\"section-contents\">\n<div class=\"section-screen row\">\n<div class=\"w10 section-gtr\">\n<div>\n<h1>\u0391\u03b3\u03b3\u03b5\u03bb\u03b9\u03ba\u03ae \u0392\u03bf\u03cd\u03bb\u03b3\u03b1\u03c1\u03b7, \u0393\u03b5\u03bd\u03b9\u03ba\u03ae \u0394\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c4\u03c1\u03b9\u03b1 \u03c4\u03b7\u03c2 MEC \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\u03c2<\/h1>\n<div class=\"fb-quote fb_iframe_widget\" data-layout=\"quote\"><\/div>\n<p>\u0397\u00a0<strong>\u0391\u03b3\u03b3\u03b5\u03bb\u03b9\u03ba\u03ae \u0392\u03bf\u03cd\u03bb\u03b3\u03b1\u03c1\u03b7<\/strong>\u00a0\u03bc\u03b9\u03bb\u03ac \u03c3\u03c4\u03bf<strong>\u00a0CNN Insights<\/strong>\u00a0\u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03ba\u03c1\u03af\u03c3\u03b7\u03c2, \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03b1\u03bd\u03cc\u03b4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p>\u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03ad\u03b1 concepts \u03c3\u03c4\u03bf \u03c7\u03ce\u03c1\u03bf \u03c4\u03c9\u03bd \u039c\u03ad\u03c3\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03b5\u03bd\u03ce \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b2\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd. \u0391\u03ba\u03cc\u03bc\u03b7, \u03bc\u03b9\u03bb\u03ac\u03b5\u03b9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u039c\u03ad\u03c3\u03b1, \u03b5\u03bd\u03ce \u03c4\u03bf\u03bd\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c3\u03c4\u03bf\u03af\u03c7\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03b8\u03b1 \u00ab\u03b5\u03be\u03b1\u03c1\u03b3\u03c5\u03c1\u03c9\u03b8\u03b5\u03af\u00bb \u03b7 \u03c4\u03ac\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03b8\u03ce\u03c1\u03b1 \u03c4\u03c9\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd, \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9\u03bd \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 global \u03ba\u03b1\u03b9 local \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"section-17\" class=\"section\">\n<div class=\"section-box\">\n<div class=\"section-contents\">\n<div class=\"section-screen row\">\n<div class=\"w10 section-gtr\">\n<div>\u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5\u00a0<a href=\"http:\/\/www.cnn.gr\/oikonomia\/epixeiriseis\/story\/76237\/agg-voylgari-i-fantasia-to-neo-concept-sti-diafimisi\">\u03b5\u03b4\u03ce \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03bd\u03c4\u03b5\u03c5\u03be\u03b7<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u0388\u03bd\u03b1\u03bd \u03ac\u03bd\u03b9\u03c3\u03bf \u03b1\u03b3\u03ce\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03c1\u03af\u03c3\u03b7 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 8 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u00ab\u03b5\u03cd\u03ba\u03bf\u03bb\u03bf\u00bb \u03b8\u03cd\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03cd\u03c6\u03b5\u03c3\u03b7\u03c2. H \u03b4\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u00a0\u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u00a0\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03b5\u03c0\u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03c0\u03b1\u03c1\u03ac\u03c0\u03bb\u03b5\u03c5\u03c1\u03b7 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03c1\u03c1\u03af\u03ba\u03bd\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2. \u039c\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bc\u03bc\u03b5\u03c3\u03b7\u03c2 \u03c6\u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/indrama.gr\/v3\/index.php?rest_route=\/wp\/v2\/posts\/113110"}],"collection":[{"href":"https:\/\/indrama.gr\/v3\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indrama.gr\/v3\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indrama.gr\/v3\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/indrama.gr\/v3\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113110"}],"version-history":[{"count":0,"href":"https:\/\/indrama.gr\/v3\/index.php?rest_route=\/wp\/v2\/posts\/113110\/revisions"}],"wp:attachment":[{"href":"https:\/\/indrama.gr\/v3\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indrama.gr\/v3\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indrama.gr\/v3\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}