{"id":119955,"date":"2018-03-16T11:45:18","date_gmt":"2018-03-16T09:45:18","guid":{"rendered":"http:\/\/indrama.gr\/v3\/?p=119955"},"modified":"2018-03-14T17:58:10","modified_gmt":"2018-03-14T15:58:10","slug":"socital-%ce%b7-%ce%b4%ce%b9%ce%b1%ce%b4%ce%b9%ce%ba%cf%84%cf%85%ce%b1%ce%ba%ce%ae-%cf%80%ce%bb%ce%b1%cf%84%cf%86%cf%8c%cf%81%ce%bc%ce%b1-%cf%80%ce%bf%cf%85-%ce%b1%cf%85%ce%be%ce%ac%ce%bd%ce%b5%ce%b9","status":"publish","type":"post","link":"https:\/\/indrama.gr\/v3\/?p=119955","title":{"rendered":"Socital: \u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03b9\u03cc\u03bd\u03c4\u03c9\u03bd \u03c3\u03b1\u03c2 \u03bc\u03ad\u03c3\u03c9 \u00ab\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2\u00bb \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5"},"content":{"rendered":"<div class=\"content-list-component text\">\n<p align=\"JUSTIFY\">\u0397\u00a0<a href=\"https:\/\/www.socital.com\/\" target=\"_blank\" rel=\"noopener\">Socital\u00a0<\/a>\u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u00a0<strong>\u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf<\/strong>\u00a0\u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c4\u03bf 2014 \u03ba\u03b1\u03b9\u00a0\u03b2\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9\u00a0<strong>\u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5<\/strong>\u00a0(e-commerce) \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2, \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\u00a0\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2, \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<div id=\"entry_paragraph_1\" class=\"entry-body--paragraph-ad\">\n<div class=\"ad_spot \"><\/div>\n<\/div>\n<p align=\"JUSTIFY\">\u0395\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0391\u03b8\u03ae\u03bd\u03b1, \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03c5 \u039d\u03c4\u03bf\u03c5\u03bc\u03c0\u03ac\u03b9 \u03ba\u03b1\u03b9\u00a0\u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf\u03c5, \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03bd\u00a0\u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03c4\u03b7\u03c2.<\/p>\n<div id=\"entry_paragraph_2\" class=\"entry-body--paragraph-ad\">\n<div class=\"ad_spot \"><\/div>\n<\/div>\n<p align=\"JUSTIFY\">\u03a3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c3\u03c5\u03bd\u03ad\u03bd\u03c4\u03b5\u03c5\u03be\u03b7, \u03bf \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 Socital, \u03ba.\u00a0<strong>\u0398\u03b5\u03cc\u03c6\u03b9\u03bb\u03bf\u03c2 \u0392\u03b1\u03c3\u03b9\u03bb\u03b5\u03b9\u03ac\u03b4\u03b7\u03c2<\/strong>\u00a0\u03bc\u03b9\u03bb\u03ac \u03c3\u03c4\u03b7\u00a0<strong>HuffPost Greece<\/strong>\u00a0\u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2, \u03c4\u03b7\u00a0\u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\n<div id=\"entry_paragraph_3\" class=\"entry-body--paragraph-ad\">\n<div class=\"ad_spot \"><\/div>\n<\/div>\n<\/div>\n<figure class=\"content-list-component image\"><span class=\"share-bar-image-wrapper\" data-beacon=\"{&quot;p&quot;:{&quot;mnid&quot;:&quot;entry_image&quot;}}\"><img decoding=\"async\" class=\"image__src\" src=\"https:\/\/img.huffingtonpost.com\/asset\/5aa266d51e0000fb077adf93.jpeg?cache=wlW2KGv5SR&amp;ops=scalefit_630_noupscale\" \/><\/span><span class=\"image__credit\">SOCITAL<\/span><figcaption class=\"image__caption\">\u0398\u03b5\u03cc\u03c6\u03b9\u03bb\u03bf\u03c2 \u0392\u03b1\u03c3\u03b9\u03bb\u03b5\u03b9\u03ac\u03b4\u03b7\u03c2<\/figcaption><\/figure>\n<div class=\"content-list-component text\">\n<p align=\"JUSTIFY\"><strong>\u03a0\u03bf\u03b9\u03bf \u03ae\u03c4\u03b1\u03bd \u03c4\u03bf \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03bf \u03c0\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03ce\u03b8\u03b7\u03c3\u03b5 \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03c1\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 Socital \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c5\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9;<\/strong><\/p>\n<div id=\"entry_paragraph_4\" class=\"entry-body--paragraph-ad\">\n<div class=\"ad_spot \"><\/div>\n<\/div>\n<p align=\"JUSTIFY\">\u039c\u03b5\u03bb\u03b5\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 e-commerce, \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03c9\u03bd\u00a0<span lang=\"en-US\">co-founders<\/span>\u00a0\u03c3\u03c4\u03b7\u00a0<span lang=\"en-US\">Socital,<\/span>\u00a0<strong>\u03c0\u03c1\u03bf\u03ad\u03ba\u03c5\u03c8\u03b5 \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9 \u03c4\u03b1\u00a0<span lang=\"en-US\">on<\/span>\u00a0<span lang=\"en-US\">line<\/span>\u00a0\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7\u00a0\u03c4\u03c9\u03bd\u00a0<span lang=\"en-US\">\u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 (personalization \u03c4\u03c9\u03bd recommendations)\u00a0<\/span>\u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03c4\u03cc\u03c3\u03bf \u03bc\u03ad\u03c3\u03c9 \u03bc\u03ad\u03b9\u03bb \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 FaceBook \u03ba\u03b1\u03b9<span lang=\"en-US\">Google<\/span><\/strong>.<\/p>\n<p align=\"JUSTIFY\">\u0397 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03b9\u03c3\u03b8\u03b1\u03bd\u03b8\u03ae\u03ba\u03b1\u03bc\u03b5 \u03ae\u03c4\u03b1\u03bd\u00a0<strong>\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u00ab\u03ac\u03c3\u03c7\u03b5\u03c4\u03b5\u03c2\u00bb-\u03bc\u03b5 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7-\u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03bf\u03b8\u03cc\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b1\u03c0\u03bf\u03c3\u03c0\u03bf\u03cd\u03bd \u03ae \u03c4\u03bf\u03bd \u03ba\u03bf\u03c5\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd<\/strong>, \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1\u00a0<strong>\u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03bd\u03b1 \u00ab\u03c6\u03b9\u03bb\u03c4\u03c1\u03ac\u03c1\u03b5\u03b9\u00bb \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2<\/strong>\u00a0\u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03b5\u03c1\u03b2\u03af\u03c1\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c3\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0388\u03c4\u03c3\u03b9, \u03c4\u03bf 2014 \u03b9\u03b4\u03c1\u03cd\u03c3\u03b1\u03bc\u03b5 \u03c4\u03b7\u00a0<strong><span lang=\"en-US\">Socital<\/span><\/strong>.<\/p>\n<\/div>\n<figure class=\"content-list-component image\"><span class=\"share-bar-image-wrapper\" data-beacon=\"{&quot;p&quot;:{&quot;mnid&quot;:&quot;entry_image&quot;}}\"><img decoding=\"async\" class=\"image__src\" src=\"https:\/\/img.huffingtonpost.com\/asset\/5aa268752000003800eb12fb.jpeg?ops=scalefit_630_noupscale\" \/><\/span><span class=\"image__credit\">SOCITAL<\/span><\/figure>\n<div class=\"content-list-component text\">\n<p align=\"JUSTIFY\"><strong>\u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c8\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1;<\/strong><\/p>\n<p align=\"JUSTIFY\">\u039c\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2\u00a0<span lang=\"en-US\">Socital<\/span>\u00a0<strong>\u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b5\u03bd\u03cc\u03c2\u00a0<span lang=\"en-US\">\u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03bf\u03cd\u00a0<\/span>\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5\u00a0<span lang=\"en-US\">personalization<\/span>\u03c3\u03b5 recommendations \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 3<\/strong>:<\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><strong>\u039c\u03b9\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b1\u03bb\u03b3\u03bf\u03c1\u03af\u03b8\u03bc\u03c9\u03bd<\/strong>\u00a0\u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03c6\u03cd\u03bb\u03bf \u03c3\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b5\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03be\u03ac\u03b3\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c3\u03b5\u00a0<span lang=\"en-US\">\u03bf\u03bc\u03b1\u03bb\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7\u00a0<\/span>\u03bc\u03bf\u03c1\u03c6\u03ae, \u03ad\u03c4\u03c3\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 (\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2\u00a0<span lang=\"en-US\">emails<\/span>\u00a0\u03ae\u00a0<span lang=\"en-US\">popups<\/span>\u03c0\u03bf\u03c5 \u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u00ab\u03ba\u03b1\u03bb\u03c9\u03c3\u03ae\u03c1\u03b8\u03b5\u03c2 \u039a\u03ce\u03c3\u03c4\u03b1\/\u039c\u03b1\u03c1\u03af\u03b1\u00bb \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u00ab\u03b3\u03b5\u03b9\u03b1 \u03c3\u03bf\u03c5 \u2018\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u2019\u00bb.<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><strong>\u0388\u03bd\u03b1 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u00a0<span lang=\"en-US\">pop<\/span>\u00a0<span lang=\"en-US\">up<\/span>\u00a0<span lang=\"en-US\">builder<\/span><\/strong>\u00a0\u03bc\u03b5 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2\u00a0<span lang=\"en-US\">digital\u00a0<\/span><span lang=\"en-US\">marketeer<\/span>\u00a0\u03ba\u03ac\u03b8\u03b5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2\u00a0<span lang=\"en-US\">plugin<\/span>\u00a0\u03bc\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2, \u03cc\u03c0\u03c9\u03c2 \u00abwelcome, exit intent, embedded buttons for newsletter, \u03ba\u03bf\u03c5\u03c0\u03cc\u03bd\u03b9\u03b1\u00bb \u03ba\u03c4\u03bb. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ac\u03bd\u03b5 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03cc\u03c0\u03c9\u03c2 \u03c6\u03cd\u03bb\u03bf, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae, \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1, \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03b7\u03c4\u03ad\u03b1\u00a0<span lang=\"en-US\">brands<\/span>, \u03ba\u03c4\u03bb.<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\">\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bb\u03ad\u03bf\u03bd \u00ab<span lang=\"en-US\">rich<\/span>\u00a0<span lang=\"en-US\">profiles<\/span>\u00bb \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5, \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 \u03bc\u03b1\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u00a0<strong>\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/strong>\u00a0\u03ba\u03b1\u03b9 \u03ad\u03c4\u03c3\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5.<\/p>\n<\/li>\n<\/ul>\n<p align=\"LEFT\"><strong>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae\u03c2 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 (personalized recommendations and content);<\/strong><\/p>\n<p align=\"JUSTIFY\">\u039f \u03ba\u03ac\u03b8\u03b5 \u03ad\u03bd\u03b1\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2. \u0395\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03ba\u03ac\u03b8\u03b5 \u03c6\u03bf\u03c1\u03ac. \u0398\u03b1 \u03c3\u03b1\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03c9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac\u00a0<strong>\u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae \u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2\u00a0<span lang=\"en-US\">Socital<\/span>. \u0388\u03c4\u03c3\u03b9<\/strong>:<\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\">\u0388\u03bd\u03b1\u00a0<span lang=\"en-US\">online<\/span>\u00a0\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03cc\u03b4\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1\u00a0<span lang=\"en-US\">brands<\/span>\u00a0\u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03c5 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b1\u00a0<span lang=\"en-US\">brands<\/span>\u00a0\u03ae \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03c0\u03bf\u03c5 \u03bf\u00a0<span lang=\"en-US\">marketeer<\/span>\u00a0\u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03cc\u03c4\u03b9 \u03c4\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd. \u03a6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b7\u03bb\u03b9\u03ba\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c6\u03cd\u03bb\u03bf \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03ad\u03c3\u03c9 \u03b1\u03bb\u03b3\u03bf\u03c1\u03af\u03b8\u03bc\u03c9\u03bd \u0391\u0399, \u03b1\u03bb\u03bb\u03ac \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2.<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\">\u0388\u03bd\u03b1\u00a0<span lang=\"en-US\">\u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03cc\u00a0<\/span>\u03c6\u03b1\u03c1\u03bc\u03b1\u03ba\u03b5\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b2\u03b9\u03c4\u03b1\u03bc\u03af\u03bd\u03b5\u03c2 \u03c3\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03b8\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ba\u03ae\u03c2 \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ae\u03c2 \u03c3\u03b5 \u03b3\u03bf\u03bd\u03b5\u03af\u03c2.<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\">\u0388\u03bd\u03b1\u00a0<span lang=\"en-US\">super<\/span>\u00a0<span lang=\"en-US\">market<\/span>\u00a0\u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03bb\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03ac\u03c3\u03c4\u03bf\u03c4\u03b5 \u03b1\u03c0\u03bf\u03b8\u03ae\u03ba\u03b7\u03c2 \u03c4\u03bf\u03c5.<\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\">\u03a3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c4\u03b7\u03c2\u00a0<span lang=\"en-US\">Socital<\/span>, \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03bf\u03c5\u03bd \u03bf\u03c6\u03b5\u03bb\u03b7\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1\u03c4\u03af\u00a0<strong>\u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c4\u03bf\u03c5<\/strong>\u00a0\u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c0\u03bf\u03c5 \u03c4\u03bf\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03ac\u03c3\u03c7\u03b5\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p align=\"JUSTIFY\"><strong>\u03a0\u03c9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03c4\u03cc\u03c3\u03bf \u03c5\u03c8\u03b7\u03bb\u03ae \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7; \u03a4\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03b5\u03c3\u03b5\u03af\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bc\u03c0\u03c1\u03b1\u03ba\u03c4\u03b1 \u03c4\u03cc\u03c3\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd;<\/strong><\/p>\n<p align=\"JUSTIFY\">\u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03bc\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03bc\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf\u00a0<strong>\u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03bf \u03b2\u03ac\u03c1\u03bf\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03bf\u03c5 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2<\/strong>, -\u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bb\u03b3\u03bf\u03c1\u03af\u03b8\u03bc\u03bf\u03c5\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd-, \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ce\u03bd\u00a0<span lang=\"en-US\">\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03bf\u03cd<\/span>-\u03c4\u03cc\u03c3\u03bf \u03b1\u03c0\u03cc \u03b5\u03bc\u03ad\u03bd\u03b1 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b1 \u03bc\u03ad\u03bb\u03b7 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2-, \u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 \u0391\u03b3\u03b3\u03bb\u03af\u03b1\u03c2 \u2013\u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bc\u03b5 \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b1\u03bb\u03bb\u03ae\u03bb\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf \u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf-, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b7 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2,\u00a0<strong>\u03bb\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7\u03c2\u00a0\u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b4\u03b9\u03ba\u03ce\u03bd \u03bc\u03b1\u03c2 \u03b1\u03bb\u03b3\u03bf\u03c1\u03af\u03b8\u03bc\u03c9\u03bd<\/strong>.<\/p>\n<\/div>\n<figure class=\"content-list-component image\"><span class=\"share-bar-image-wrapper\" data-beacon=\"{&quot;p&quot;:{&quot;mnid&quot;:&quot;entry_image&quot;}}\"><img decoding=\"async\" class=\"image__src\" src=\"https:\/\/img.huffingtonpost.com\/asset\/5aa268bf1f00002d00169a91.jpeg?ops=scalefit_630_noupscale\" \/><\/span><span class=\"image__credit\">SOCITAL<\/span><\/figure>\n<div class=\"content-list-component text\">\n<p align=\"JUSTIFY\"><strong>\u03a0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ce\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b5\u03af\u03bd. \u03a0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf savvy \u03c3\u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd; \u03a3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac\u03c4\u03b5 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2\/\u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2;<\/strong><\/p>\n<p align=\"JUSTIFY\">\u0397 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9\u00a0<strong>\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9\u00a0<span lang=\"en-US\">e-shops<\/span>\u00a0\u03ae \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1\u00a0<span lang=\"en-US\">brands<\/span><\/strong>\u00a0\u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03bf\u03b2\u03b1\u03c1\u03ae\u00a0<span lang=\"en-US\">online<\/span>\u00a0\u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1, \u03bf\u03c0\u03cc\u03c4\u03b5 \u03b5\u03ba \u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03ac\u03c4\u03c9\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5.<\/p>\n<p align=\"JUSTIFY\">\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7, \u03cc\u03bc\u03c9\u03c2,\u00a0<strong>\u03b7 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03bc\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bb\u03ae<\/strong>. \u0397 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b1\u03c0\u03bb\u03ae \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03b7\u03c2. \u0388\u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u00a0<span lang=\"en-US\">\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03cc (software)\u00a0<\/span>\u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b1\u03bb\u03b3\u03bf\u03c1\u03af\u03b8\u03bc\u03bf\u03c5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9\u00a0<span lang=\"en-US\">machine<\/span>\u00a0<span lang=\"en-US\">learning<\/span>\u00a0\u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u00ab\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u00bb.<\/p>\n<p align=\"JUSTIFY\"><strong>\u0391\u03b8\u03ae\u03bd\u03b1, \u039d\u03c4\u03bf\u03c5\u03bc\u03c0\u03ac\u03b9, \u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf: \u0393\u03b9\u03b1\u03c4\u03af \u03b4\u03b9\u03b1\u03bb\u03ad\u03be\u03b1\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03ad\u03b4\u03c1\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03bf\u03cd \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd;<\/strong><\/p>\n<p align=\"JUSTIFY\">\u0395\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03bc\u03af\u03b1 \u03ad\u03bc\u03c0\u03b5\u03b9\u03c1\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bc\u03b5 \u03cc\u03c4\u03b9\u00a0<strong>\u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03b7\u03c2 \u039c\u03b5\u03b3\u03ac\u03bb\u03b7\u03c2 \u0392\u03c1\u03b5\u03c4\u03b1\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u0391\u03c3\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u00a0<span lang=\"en-US\">e-commerce<\/span>\u00a0\u03ba\u03b1\u03b9 \u03bc\u03b1\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd (\u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1) \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03bf\u03c5\u03bc\u03b5 \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03ac \u03bc\u03b1\u03c2<\/strong>\u00a0\u03ba\u03b1\u03b9 \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03c3\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03a0\u03bf\u03bb\u03b9\u03c4\u03b5\u03b9\u03ce\u03bd.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0397\u00a0Socital\u00a0\u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u00a0\u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u00a0\u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c4\u03bf 2014 \u03ba\u03b1\u03b9\u00a0\u03b2\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9\u00a0\u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5\u00a0(e-commerce) \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2, \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\u00a0\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2, \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0395\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0391\u03b8\u03ae\u03bd\u03b1, \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03c5 \u039d\u03c4\u03bf\u03c5\u03bc\u03c0\u03ac\u03b9 \u03ba\u03b1\u03b9\u00a0\u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf\u03c5, \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03bd\u00a0\u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 \u03ba\u03b1\u03b9 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