{"id":120324,"date":"2018-03-27T09:25:47","date_gmt":"2018-03-27T06:25:47","guid":{"rendered":"http:\/\/indrama.gr\/v3\/?p=120324"},"modified":"2018-03-25T18:56:39","modified_gmt":"2018-03-25T15:56:39","slug":"%ce%ad%cf%81%ce%b5%cf%85%ce%bd%ce%b1-%ce%bf%ce%b9-%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84%ce%ad%cf%82-%cf%83%cf%84%cf%81%ce%ad%cf%86%ce%bf%ce%bd%cf%84%ce%b1%ce%b9-%cf%8c%ce%bb%ce%bf","status":"publish","type":"post","link":"https:\/\/indrama.gr\/v3\/?p=120324","title":{"rendered":"\u0388\u03c1\u03b5\u03c5\u03bd\u03b1: \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b9\u03c2 \u03bf\u03b9\u03ba\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2"},"content":{"rendered":"<p>\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03af\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b9\u03c2 \u03bf\u03b9\u03ba\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 (AI) \u03ba\u03b1\u03c4\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03b7 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2\u00a0PwC\u00a0\u2018<em>Global Consumer Insights\u2019<\/em>\u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03c1\u03b5\u03c5\u03bd\u03ac \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac, \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd \u03b1\u03c0\u03cc 22.000 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c3\u03b5 27 \u03c7\u03ce\u03c1\u03b5\u03c2.<\/p>\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03c4\u03bf 1\/3 (32%) \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ce\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b5\u03bd\u03ce 10% \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u0391\u0399 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c1\u03bf\u03bc\u03c0\u03cc\u03c4 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ce\u03bd \u03b2\u03bf\u03b7\u03b8\u03ce\u03bd \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf\u00a0<a title=\"\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1: k\/amazon\" href=\"http:\/\/www.naftemporiki.gr\/k\/amazon\" target=\"_top\">Amazon\u00a0<\/a>Echo \u03ba\u03b1\u03b9 \u03c4\u03bf\u00a0<a title=\"\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1: k\/google\" href=\"http:\/\/www.naftemporiki.gr\/k\/google\" target=\"_top\">Google\u00a0<\/a>Home.<\/p>\n<div id=\"adman-UID0\">\n<div id=\"adman-inpage-video-UID0\" class=\"video-js vjs-default-skin vjs-controls-disabled vjs-has-started vjs-ad-playing vjs-paused vjs-user-inactive\">\n<div class=\"vjs-control-bar\">\n<div class=\"vjs-mute-control vjs-control vjs-vol-0\" tabindex=\"0\" role=\"button\" aria-live=\"polite\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u03a9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03bf\u03b9 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7\u00a0<a title=\"\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1: k\/kina-\u03ba\u03af\u03bd\u03b1\" href=\"http:\/\/www.naftemporiki.gr\/k\/kina-%CE%BA%CE%AF%CE%BD%CE%B1\" target=\"_top\">\u039a\u03af\u03bd\u03b1,\u00a0<\/a>\u03c4\u03bf \u0392\u03b9\u03b5\u03c4\u03bd\u03ac\u03bc, \u03b7 \u0399\u03bd\u03b4\u03bf\u03bd\u03b7\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03a4\u03b1\u03ca\u03bb\u03ac\u03bd\u03b4\u03b7 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03ad\u03bd\u03c4\u03bf\u03bd\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7. \u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac, \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u0392\u03c1\u03b1\u03b6\u03b9\u03bb\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u039a\u03af\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03bc\u03b9\u03b1\u03c2\u00a0AI\u00a0\u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae\u03c2 \u03b1\u03bd\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 59% \u03ba\u03b1\u03b9 52% \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03bf\u03cd\u03c2, \u03c4\u03bf\u03c5\u03c2 \u0392\u03c1\u03b5\u03c4\u03b1\u03bd\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u0393\u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b1\u03bd\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 25%, 24% \u03ba\u03b1\u03b9 25% \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1. \u0388\u03bd\u03c4\u03bf\u03bd\u03bf \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b5\u03c0\u03b9\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd, \u03bf\u03b9 \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd\u00a0<a title=\"\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1: k\/italia-\u03b9\u03c4\u03b1\u03bb\u03af\u03b1\" href=\"http:\/\/www.naftemporiki.gr\/k\/italia-%CE%B9%CF%84%CE%B1%CE%BB%CE%AF%CE%B1\" target=\"_top\">\u0399\u03c4\u03b1\u03bb\u03af\u03b1\u00a0<\/a>\u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03a0\u03bf\u03bb\u03c9\u03bd\u03af\u03b1, \u03bc\u03b5 \u03c4\u03bf 40% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03ae \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u0391\u0399 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae.<\/p>\n<p>\u03a0\u03c1\u03c9\u03c4\u03bf\u03c0\u03cc\u03c1\u03bf\u03b9 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u0391\u0399 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ce\u03bd \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03ac\u03bd\u03c4\u03c1\u03b5\u03c2 \u03b7\u03bb\u03b9\u03ba\u03af\u03b1\u03c2 18-34 \u03b5\u03c4\u03ce\u03bd, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03bf\u03af \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03bc\u03ad\u03c4\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b9\u03bd\u03b4\u03cd\u03bd\u03c9\u03bd \u03ba\u03c5\u03b2\u03b5\u03c1\u03bd\u03bf\u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03ac\u03c4\u03b7\u03c2, \u03b5\u03bd\u03ce \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae.<\/p>\n<p>\u039a\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae\u03c2, \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ad\u03b4\u03b1\u03c6\u03bf\u03c2 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c6\u03bf\u03c1\u03b7\u03c4\u03ce\u03bd \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ce\u03bd, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd 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